Waymos UX challenge is getting people to enjoy the ride

Google has been working on autonomous vehicles — one of the biggest challenges in AI — for more than a decade, but it’s learning that the hardest part might just be getting people to enjoy the ride. “This is an experience that you can’t really learn from someone else,” Waymo’s Director of Product Saswat Panigrahi told TechCrunch, while explaining the work he oversees around driverless development. “This is truly new.” The sheer novelty of designing a UX (user experience) for driverless mobility has drawn Waymo away from hard science-based technologies where tech giants often feel most comfortable. In the place of data, sensor and neural net development, Waymo finds its driverless development gated by painstaking research into human factors and …