The 8 Biggest Hoaxes of the Decade

Sometime around the early 17th century, a Chinese writer named Zhang Yingyu published a book called The Book of Swindles, also known by a longer name: A New Book For Foiling Swindlers, Based on Worldly Experience: Strange Tales from the Rivers and Lakes. The text, thought to be the first Chinese collection of stories dedicated to fraud, included 84 short accounts of hoaxes, broken down into 24 types, from Misdirection and Theft, to Fake Silver, to Government Underlings, to my favorite, Women. Zhang wrote the book after a boom of international commerce concentrated extreme wealth in the hands of a few merchants in the late Ming dynasty, boosting crime along the bodies of water where goods traveled. Per the title, …

Mindstrong Health hires leadership team with all-star tech product experience

Mindstrong Health is tackling one of the most difficult challenges in healthcare: Severe mental illness, commonly referred to as SMI in the healthcare industry. The startup, founded in 2013 by Paul Dagum, Richard Klausner and Thomas Insel, recently brought on former Uber VP of Product Daniel Graf as CEO, and is now announcing a number of new hires to its senior product leadership team as it moves to turn into an even more compelling and user-friendly product the technology and research it has developed over the past six years. As mentioned, Graf was Mindstrong Health‘s first high-profile hire this year, when the former Uber, Twitter and Google product leader joined in October. Graf’s turn as the company’s chief executive is …

Will the 2020s be online advertisings holistic decade?

Todd Dipaola The explosion of data and identity management, combined with technical advancements in real-time signal detection and machine learning, present new opportunities to respond to consumers, but mastering this ability enables marketers to create “magic moments” — instances of hyper-relevant content, delivered at the perfect time and place.  Achieving this balance won’t be an easy task, but the most progressive marketers will succeed in driving this industry toward a more customer-centric future because they took steps to evolve before it was too late. With that in mind, here are five ways we expect advertising to become more holistic in the 2020s:  Smart data will take priority over big data hate adsTo truly understand our audiences, we must first turn …

Brexit ad blitz data firm paid by Vote Leave broke privacy laws, watchdogs find

A joint investigation by watchdogs in Canada and British Columbia has found that Cambridge Analytica-linked data firm, Aggregate IQ, broke privacy laws in Facebook ad-targeting work it undertook for the official Vote Leave Brexit campaign in the UK’s 2016 EU referendum. A quick reminder: Vote Leave was the official leave campaign in the referendum on the UK’s membership of the European Union. While Cambridge Analytica is the (now defunct) firm at the center of a massive Facebook data misuse scandal which has dented the company’s fortunes and continues to tarnish its reputation. Vote Leave’s campaign director, Dominic Cummings — now a special advisor to the UK prime minister — wrote in 2017 that the winning recipe for the leave campaign was …