Will the 2020s be online advertisings holistic decade?

Todd Dipaola The explosion of data and identity management, combined with technical advancements in real-time signal detection and machine learning, present new opportunities to respond to consumers, but mastering this ability enables marketers to create “magic moments” — instances of hyper-relevant content, delivered at the perfect time and place.  Achieving this balance won’t be an easy task, but the most progressive marketers will succeed in driving this industry toward a more customer-centric future because they took steps to evolve before it was too late. With that in mind, here are five ways we expect advertising to become more holistic in the 2020s:  Smart data will take priority over big data hate adsTo truly understand our audiences, we must first turn …

This new 3D printer makes objects appear out of nowhere

Image: Illustration: Bob Al-Greene / Mashable Amazon has been conducting research that involves digital 3D “scans” of people’s bodies in exchange for a $25 Amazon gift card. The e-commerce giant is currently carrying out the image study at two different locations in New York City.  Mashable became aware of the research program after a staff member was targeted with an advertisement on Instagram. The ad led to an online form where would-be participants were able to sign up for a 3D body scan session. A screenshot of the signup page for the Amazon Body Labs imaging study. Image: amazon / screenshot The signup page for the study claims that Amazon  takes 3D scans, photos, and videos of study participants, both …